It can be easy to ‘stick with what you know’ when you have a successful offline business but there are so many digital opportunities to take advantage of so it’s worth exploring more options.
In this post, we share just some of the many reasons why you should consider taking both the customer-facing side and back-end of your business online:
It gives your business a more professional feel
The first place people go to find out about your business is Google. A huge 3.5 billion Google searches happen every day, society relies on the platform to gather information. You need to be in control of the information a potential customer will discover about you online. The best place to start with this is a website, Google Business and social media accounts.
If you don’t have a website in this day and age it often surprises your customers. They’ll usually head online to check out your reviews and previous work examples to ensure you’re a trustworthy company before they start to work with you or use you. If you’re not sure where to start with this, we’d recommend getting in touch with a specialist digital marketing agency.
You’ll improve the way you communicate with suppliers and customers
Often online communication can be a more efficient way to interact with your suppliers and customers. Emails, live chat and social media can help to trim down customer service time and provide a better experience for your clients.
You could even attract new customers for your business by setting up an online shop. This will allow people to order outside of your normal working hours - an online store is open 24/7! It’s not only people who live locally who can purchase from you when you have an online store either ... you could gain customers nationally and even worldwide.
There are often online portals provided by suppliers which you can access for in-store marketing materials and the latest product information. Using the internet to absorb these details helps you to spend less time on the phone and extract what’s really important for your business.
Manage the backend of your business more effectively
A handful of businesses still have an old-school way to track sales and have all-sorts scribbled on scraps of paper. Having a proper business plan, sales spreadsheet and important documents digitally will help you to drive your business forward and streamline procedures.
You’ll also have less paper waste, making your business more environmentally friendly and help to keep costs down.
If you’re looking to up your online game then you’ll need to ensure you have a fast and reliable internet connection. We have a range of options available from businesses of all sizes, get in touch with our team and we’ll help you find a package that’s right for you.